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Elemental Impact

January | February 2013 Newsletter, Edition 31

Welcome to the Ei Newsletter
WOW – Ei started 2013 via a whirlwind of ACTION!  With anniversaries, celebrations, national media features, tours and speaking engagements, BUSY was the January | February theme.  Read the newsletter to learn the details of how Ei lives its tagline:  Sustainability in ACTION!

Follow the Ei Blogs, The Impact Blog and Zero Waste in ACTION Blog, to keep current on project status and tales from the journey. 

Happy Birthday, Ei!

Happy, Happy Birthday to Elemental Impact!  On February 05, Ei completed a magnificent third year of Sustainability in ACTION and crossed the threshold to the fourth year of impact.  The IMPACT Blog post, Elemental Impact YR Three in Review – Amazing!, details the incredible year by action category: Ei Programs, National Media, Speaking Engagements, Workshops & Industry Meetings, Industry & Ei Partner Tours, Ei Evolution, and Ei Communication.

National Media Spotlight: Food Waste

Our nation throws away nearly 40% of all food produced -  the food waste scenario is more than an environmental concern; it threatens our nation's economic security.


 ATR Chef Ahmad
Nourzad in action

On January 15 CBS SmartPlanet published For business, food waste a ripe opportunity for savings by Kevin Gray that approaches food waste from the business perspective. Ei pals Patrick Cuccaro with Affairs to Remember, Tim Trefzer with the GA World Congress Center, along with Ei founder Holly Elmore are featured in the article.  The ZWA Blog post, Food Waste, the business perspective, is an article overview along with commentary.

Side benefit: Ei’s hometown heroes are once again in the national spotlight for their pioneering efforts in food waste reduction, donation and diversion from the landfill.  See the ZWA Blog post, Atlanta Wasted Food Heroes in National Spotlight, where our pioneers are profiled in a Martha Stewart's Whole Living feature article, Spoil Alert.


ZWA Blog Tops 75,000 Pageviews

On February 23 the Zero Waste in ACTION Blog surpassed the 75,000 pageview milestone!  Launched in 2009 along with the Zero Waste Zones program, the ZWA Blog grew into a powerful industry communication tool.  Committed to sharing success stories and challenges from an empowering viewpoint, the niche blog earned industry respect and a strong following. Realizing the power of a cyberspace network, Ei participates in social media venues frequented by the targeted audience.  

Launched to share Ei work in areas other than zero waste, The IMPACT Blog is fast approaching the 25,000 pageview milestone. Ei has a combined 100,000 pageviews internet media influence!

The ZWA Blog, ZWA Blog Hits 75,000 Pageview Milestone!, is an overview of the tools available to build a cyberspace network.  Ei invites YOU to join our network:
follow connect

SFCI, a popular conference topic

With the ZWZ under National Restaurant Association guardianship, the Sustainable Food Court Initiatives takes center stage within Ei’s zero waste initiatives.   SFCI Pilots include: Airport:  Hartsfield-Jackson Atlanta International Airport, Event Venue: Georgia Dome, Atlanta and Shopping Mall: Simon mall Concord Mills, Charlotte, NC.  Industry conferences are eager for Ei founder Holly Elmore to share SFCI updates.

In January, Holly joined the Food Waste Focus panel at the U.S. Composting Council’s The Magic of Compost Conference in Orlando.  The ZWA Blog post, Compost, A Magical Experience, is a conference overview with panel discussion details. For a conference pictorial recap, see the Ei FB album, 2013 US Composting Council Conference.

 Zero Waste, Southern Style Team

February ended with Holly presenting in the Zero Waste, Southern Style session at the SWANA Road to Zero Waste conference held in Atlanta.  Ei Environmental Advisor Laura Turner Seydel gave opening session remarks.  The ZWA Blog post, Zero Waste, Southern Style, is a recap of the session.

Holly’s PPT presentations are available on the Ei Speaking Engagements page.  For details on the NRA ZWZ acquisition, see the ZWA Blog post, Ei: An Established Program Creator.

Build it and They Will Come... Or Not

 Steven Cook of C&C Pest
The magic of compost was evident during the U.S. Composting Council's 2013 pre-conference Tour of Central Florida Composting Facilities.  A bus filled with enthusiastic conference attendees spent the day touring C & C Peat Co and the Vista Park Organics Recycling sites. Common ground for the two facilities included: 1> the Walmart pre-consumer food waste intake and 2> ample permitted food waste capacity.

While many communities lack food waste composting destination sites, Central Florida is blessed with two open, permitted facilities operating well under their food waste intake capacity.  With Orlando close-by, it is perplexing to know food waste travels to landfills with available local alternatives.

For an overview of the tour, see the ZWA Blog post, Central Florida Ripe with Food Waste Options. The Ei FB albums, 01-28-13 C & C Peat Tour and  01-28-13 WM Composting Site Tour give tour pictorial recaps.

Evolution of the Three R’s

 Ei with CleanRiver Team
@ NRA Show booth

Reduce, Reuse, Recycle is the recycling world's mantra, or at least until recent times. While the original Three R's are important, zero waste advocates know successful systems expand well beyond and deeper within the original Three R's.

Ei Partner Bruce Buchan, CleanRiver Recycling Solutions founder & CEO, augments the Three R's with the Three C's: Culture, Communication and Collection. As an early recycling pioneer, Bruce knows first-hand culture, communication and collection are the backbone of effective recycling programs. In order to accomplish the RRR's the CCC's must first be in-place.

The ZWA Blog post, Evolution of the Three R’s, gives a deeper dive into the Three C’s important role in successful recycling programs.

Let's Play Nicely Together

 Scott speaking
at zero waste event

With recent zero waste successes, the naysayers, those eager to criticize success with one-sided perspectives, are coming forth.  A prime example is a November Waste & Recycling News editorial that attacked The Ohio State University's phenomenal 98.2% diversion rate at the November 3, 2012 game. In the November 26 Zero waste can have high costs editorial, WRN questions whether OSU overachieved with the high rate.
Scott Lutocka, Piazza Produce facility manager, used his eloquent, experienced voice to throw penalty flags on the WRN editorial in his rebuttal,  OSU should be lauded for its efforts. Kudos to WRN for publishing Scott's rebuttal.
Let's play nicely together and remember the Power of our Voice.  As witnessed with Scott's rebuttal, penalty flags for poor behavior may be thrown in a manner where all win.  The ZWA Blog post, Power of the Voice, gives details and links on the editorial, rebuttal and OSU’s winning recycling season.

Green Footprints Before, During & After Games

 Final Four ATL Sustainability
Committee - see Ei FB for names

As host to the 2013 NCAA® Men’s Final Four®, the second most popular sporting event across the globe, Atlanta will be center-stage in the sports world April 5 through 8. A veteran to hosting world-class events, Atlanta was the home to the 1996 Summer Olympic Games and the 2013 Final Four is Atlanta's fourth time hosting the NCAA® Men’s basketball tournament.

Atlanta civic, government and corporate leaders are teaming together to ensure the tournament leaves a green footprint before, during and after the games.

The ZWA Blog post, Green Footprints Before, During & After Games, showcases the community spirit garnered under GA World Congress Center Authority sustainability director Tim Trefzer’s leadership.

Ei Partner Program

Elemental Impact’s primary funding is from the corporate community via the Ei Partner Program.  Through active participation, Ei Partners work with industry leaders on establishing sustainable business practices as standard operating practices.

If you are interested in joining the close-knit Ei Partner program and ready for active participation, contact Holly at 404-261-4690.

Upcoming Events

Southeast Recycling Conference & Trade Show
March 10-13, 2013
Destin, FL

The 26th Southeast Recycling Conference & Trade Show (SERC) will be a four day event linking industry leaders and recycling officials, offering focused educational sessions, the latest recycling products, equipment and services and exciting networking opportunities all at an economical rate.


International Composting Awareness Week
US Composting Council
May 6 - 12, 2013

International Compost Awareness Week (ICAW) is the largest and most comprehensive education initiative of the compost industry. Across the United States and Canada, composting advocates will be encouraging everyone to Compost! Those who believe in the Compost Message will be planning events in their community to promote the value of compost. All types of composting events — from “do it yourself” composting in your backyard to large-scale community-wide composting — can be promoted during the week. The theme for 2013 is: “Compost!: Nature’s Way to Grow!”


US Zero Waste Business Council Conference
May 8 - 9, 2013
Cincinnati, OH

The US Zero Waste Business conference will be focused on helping businesses achieve Zero Waste to both help the environment and their bottom line. The conference also aims to teach businesses waste reduction methods from the leaders in the field including academics, industry specialists and experts from Zero Waste businesses that have achieved more than 90% diversion rates.

Thank you for your enthusiasm and support!



Holly D. Elmore 

Founder & CEO, Elemental Impact
Director, Substainable Food Court Initiative

ZWA Blog