Welcome to the Ei Newsletter

In February Ei celebrated her 6th Birthday! Completions, final documentation and new beginnings are the themes as Ei moves into a strong 7th year of making a difference. Along with achieving milestones, sharing Ei's important work (via college lectures, conferences and blog articles) was prime activity for the first months of 2016. Read the below newsletter to learn how Ei lives the tagline: Sustainability in ACTION!

Follow the Ei Blogs, The IMPACT and Zero Waste in ACTION, to keep current on project status and tales from the journey.

Happy Birthday Ei!

On February 5, 2010 Ei incorporated as a Georgia non-profit corporation and embarked on an incredible journey. Whew, the first six years were action-packed with pilots, initiatives, tours, speaking engagements and crafting industry education tools.

The IMPACT Blog article, Happy 6th Birthday Ei! highlights the powerful 6th Year of ACTION completed. The stage is set, foundation built, and team in-place for Ei to soar within the magical 7th Year of IMPACT.

Ei on-line

New Ei Website

With Ei strong into our 7th year living the tagline - Sustainability in ACTION - it was time to overhaul the website. Along with a fresh look, the navigation was reorganized to reflect completed projects and new endeavors.

... and Ei Founder Holly Elmore's (me!) photos are used for image backgrounds!

The IMPACT Blog article, Ei: New Website, New Era, announces the website re-launch along with an overview of major changes and new sections.

Ei Blogs: monumental milestones!

With 7 years of consistent article publication, the Ei Blogs - Zero Waste in ACTION & The IMPACTare well established in the environmental community as respected media and valuable industry resources.

The ZWA Blog boasts 326 articles with over 245,000 pageviews - quite an accomplishment from its humble beginning! As a 2016 New Years Day gift, The IMPACT Blog topped 75,000 pageviews with 115 published articles.

For an overview of the impressive readership stats along with a brief blogs' history, visit the ZWA Blog article, Ei blogs: respected media & valuable industry resources.

New website banner:

Georgia Tech Lectures

Ga Tech Engineers for a Sustainable World

On March 1 Holly spoke to the Georgia Tech Engineers for a Sustainable World student group. The group organizer requested a motivation talk, versus a technical or industry challenges | accomplishments oriented topic.

Thus, Holly spoke on a topic dear to her heart: Sustainability of the Spirit!

The IMPACT Blog article, Sustainability of the Spirit, gives a high level overview of the empowering presentation.

Ga Tech Supply Modeling Class

In late March Holly gave a 60-minute lecture on the Supply Chain's Role in Zero Waste to the Georgia Tech Scheller College of Business Supply Modeling undergraduate class. It was a perfect opportunity for Holly to consolidate many topics into one powerful presentation.

Holly's presentation ran the gamut from the evolution of the Supply Chain into the Value Chain, the importance of working within the WE Consciousness, and how industry leaders may use the Power of Consumer Demand to affect necessary change.

The ZWA Blog article, The Zero Waste Journey: Supply | Value Chain, WE Consciousness & Power of Consumer Demand are Integral to Success, is a comprehensive review of the lecture's intertwining topics.

Industry Conferences

U.S. Composting Council Conference

In late January industry professionals traveled from across the nation to the 24th Annual U.S. Composting Council (USCC) Conference - Soils for a Greener World - hosted Jacksonville, FL.

Ei hosted a well attended 90-minute panel presentation, Getting to Zero Waste: Composting at Special Events, sponsored by Ei Partner NatureWorks. Moderated by Holly, the panel showcased the Zero Food Waste Journeys at two prominent Atlanta annual events, Afternoon in the Country (AITC) and RayDay. Both events were hosted by the Inn at Serenbe with on-site food waste composting.

The ZWA Blog article, 2016 USCC Conference: Soils for a Greener World, gives a conference overview with the Ei panel featured. For a conference pictorial recap from Ei's perspective visit the Ei FB album, 2016 U.S. Composting Council Conference.

The ZWA Blog article, Zero Food Waste Journeys: Successes, Challenges & Lessons Learned, gives an in-depth overview of the AITC zero food waste journey; the ZWA Blog article, Simple, easy, proven steps culminate in zero food waste success, chronicles the RayDay zero food waste success.

National Zero Waste Business Conference

On June 1 - 4, 2016 sustainability leaders from across industry boundaries will converge on Austin, Texas for the Fifth Annual National Zero Waste Business Conference (NZWBC) hosted by the U.S. Zero Waste Business Council (USZWBC). With the "Tuning in" to Zero Waste" theme, the conference program showcases how zero waste companies and communities top the charts in dimensions beyond landfill diversion.

The Fifth Annual NZWBC is the culmination of four powerful conferences beginning with the inaugural 2012 event hosted in Costa Mesa, CA. For the third consecutive NZWBC, Ei serves as the Official Media Partner in addition to hosting pertinent industry panels. In addition, Ei is the USZWBC Official Media Partner for the second year.

For a NZWBC program preview featuring keynotes, plenary sessions and the strong food waste focus visit the ZWA Blog article, "Tune in" to Zero Waste and Catch Austin's Beat to a World Without Waste

Commercial Plastic Film Recycling

In 2011 Ei embarked on an adventurous plastic film recycling journey filled with dissolving barriers, creating replicable templates and honoring successes. With a new wave of plastic film recycling programs under development, it was important to organize Ei's accomplishments into an easy-to-follow resource.

Below are the new documentation resources:

  • Ei Plastic Film Recycling website page – gives a high level overview, broken down by HMSHost Milk Jug Recycling @ Atlanta Airport Starbucks, Concord Mills, FreshPoint & Georgia World Congress Center; at the page bottom is a list of related blog articles in the same categories. The blog articles include in-depth chronicles of the challenges, lessons learned and successes.
  • Commercial Plastic Film Recycling: a zero waste frontier ZWA Blog article - gives a deeper dive into the plastic film project categories. 
  • Ei Plastic Film Recycling FB album – provides an in-depth pictorial recount broken down by the same categories; the 150+ photos are listed chronologically by tasks within respective categories

Support | Follow Ei

Support Ei through AmazonSmile!

AmazonSmile is a simple and automatic way to support your favorite charitable organization every time you shop Amazon, with no extra cost to the shopper. With the exact same shopping experience, AmazonSmile donates 0.5% of the purchase price to your charitable organization of choice.

Ei is an AmazonSmile charity! Click HERE to choose Ei as your designated charity & support Ei with no cost to you!

Join the Ei Team

Ei’s primary funding is from the corporate community via the Ei Partner | Supporter Programs. Through active participation, Ei Partners work with industry leaders on establishing sustainable business practice standards.

To join the close-knit Ei Team and commit to active participation, contact Holly at holly@elementalimpact.org or 404-261-4690.

Follow Ei in Cyberspace

Ei invites you to join our influential network…


Upcoming Events

National Zero Waste Business Conference

June 1 - 4, 2016
Austin, TX

Hosted by the USZWBC, the Annual  NZWBC will demonstrate how Zero Waste can be a key part of business climate change and sustainability plans by reducing greenhouse gases and increasing operating efficiencies. Experts from a diverse range of industries share innovative ideas, practical tools and tips, and first-hand experience at creating value for their business through Zero Waste.

Green Sports Alliance Summit

June 28 - 30, 2016
Houstin, TX

The annual Green Sports Alliance Summit is the world’s largest and most influential gathering for the sports community to unite around sustainability. The event brings together more than 700 industry stakeholders to learn and share better practices and the latest innovations in greening operations, advancing the supply chain and engaging fans.




Thank you for your enthusiasm & support!

Holly D. Elmore 

Founder & CEO,
Elemental Impact


ZWA Blog

Elemental Impact - Sustainability in Action
Phone: 404-261-4690 | Email: holly@elementalimpact.org