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Elemental Impact

June 2013 Newsletter, Edition 33

Welcome to the Ei Newsletter
Ei is BUSY as ever, with ACTION the name of our game! With conferences, strategy meetings, SFCI movement, blog activity and website updates, Ei reconnected with old friends, met new ones and built foundations for the work ahead. Read the newsletter to learn the details of how Ei lives its tagline: Sustainability in ACTION!

Follow the Ei Blogs, The Impact Blog and Zero Waste in ACTION Blog, to keep current on project status and tales from the journey. 

SFCI Atlanta Airport Pilot Resumes ACTION

 SFCI Team during airport tour
In mid-2012 the Sustainable Food Court Initiative Atlanta Airport Pilot went into a holding pattern while the new airport concessions contract went into effect. See the ZWA Blog post, “Seeing is Believing” - the Magic of Tours, for a quick summary of the contract status.

With the International Concourse nearing its one-year anniversary, the SFCI Atlanta Airport Team toured the concourse in April as the first step back into action mode. The ZWA Blog post, SFCI Atlanta Airport Pilot: ACTION Resumes, is a tour overview intertwined with pilot history, while the Ei FB album, 04-17-13 SFCI Team Tour - ATL Airport Int'l Concourse, is a pictorial recap.

With impeccable timing, Liza Milagro joined Atlanta Airport as recycling coordinator weeks prior to the team tour. First on Liza's list was "to know the airport's trash, up close and personal."  For three weeks, Liza chronicled the traveler disposal patterns on the seven airport terminals and documented her findings on a color-coded airport site plan.  The ZWA blog post, SFCI - Atlanta Airport Pilot: ACTION Update, details the work-in-progress as the SFCI Team resumes action.

New SFCI website section

Check out the new SFCI website section! Along with an overview page detailing the zero waste challenges inherent within food court operations, each category pilot – Airport: Atlanta Airport, Event Venue: Georgia Dome and Shopping Mall: Concord Mills - is featured in a separate page. Challenges unique to the food court category, accomplishments and work-in-progress are detailed on the pilot pages.

Water Usage|Toxicity Focus

Water footprints matter too.
from Living Lightly
Zero Water Waste - why is it not a mantra? Water conservation gets heavy duty play yet calling attention to specific waste is an added dimension for zero waste advocates. For Ei soil and water health is at the foundation of our important work.

While stewards of the Zero Waste Zones, Ei was instrumental in bringing the collection of commercial food waste for compost to national prominence. The time is NOW to bring water into focus – after all, soil & water are natural soul mates.

The water footprint is as or even more important than the carbon footprint. Global warming seems to garner the headlines using the carbon footprint as the accepted sustainability measurement tool. The fact water is immediately essential to sustaining life seems ignored. To learn more about Ei’s water usage | toxicity focus, read the ZWZ Blog post, Zero WATER Waste: more than a goal, a necessity.

U.S. Zero Waste Business Council Conference

Ei Partners @ USZWBC Conference 
On May 8 & 9 the U.S. Zero Waste Business Council hosted a stellar second annual conference in Cincinnati, OH with an impressive program of national and global leaders educating, entertaining and inspiring attendees. The conference was so powerful it took THREE blog posts to capture it!

On the first day "Know Your Trash" emerged as a theme among presenters, inspiring the ZWA Blog post, Know Your Trash, up close & personal, an overview of the first day sessions. On the second day the conference focused on food waste in which the WE Consciousness shined brightly! The ZWA Blog post, Zero Waste Success Requires WE Consciousness, describes day 2 presentations. The Ei FB albums, 05-08- 13 USZWBC 2nd Annual Conference and 05-09-13 USZWBC Conference – Food Waste Focus, are pictorial recaps of the excellent event!

Ei Partner Panel: Zero Waste is a Team Sport

Ei Partner panel
An exciting milestone, Ei hosted the first Ei Partner panel at the USZWBC conference! Ei Partners BASF, Piazza Produce and HMSHost presented on the Zero Waste is a Team Sport panel, moderated by Ei founder Holly Elmore. The ZWA blog post, Zero Waste is a Team Sport, a powerful USZWBC conference panel, gives details on the powerful panel.



Atlanta Hosts the 2013 Final Four: “greenest games ever”

As host to the 2013 NCAA® Men’s Final Four®, the second most popular sporting event across the globe, Atlanta was center stage in the world's sports arena April 5 - 8. Over 100,000 people celebrated the 75th March Madness in downtown Atlanta at the games, concerts and events hosted in conjunction with the Final Four. The games were played at the Georgia Dome, the SFCI Event Venue Pilot.

One of the Atlanta Local Organizing Committee's stated goals was to make the 2013 Final Four the "greenest games ever."

The ZWA Blog post, Final Four green footprints continue after the games, details the aggressive “green plan” executed by the ALOC sustainability committee, chaired by Tim Trefzer – Georgia World Congress Center Authority Director of Sustainability.

Another year, another great NRA Show

Asean Team @ NRA booth

In mid-May Ei Partners gather in Chicago for the National Restaurant Association Show held at McCormick Place. Whether exhibitors, attendees or participants in NRA activities, the Show is always a powerful and fun experience.

The Impact blog post Another Yr, Another Great NRA Show gives a show overview and the Ei FB album, 05-13 The NRA Show, a wonderful Chicago visit, is a pictorial recap.


ZWA Blog Surpasses 90,000 Pageviews

In May, the Zero Waste in ACTION Blog Post passed the 90,000 page views milestone! With its library of in-depth articles chronicling Ei’s zero waste journey, the ZWA Blog is a valuable industry resource. Thanks to Ei Partners, friends and industry associates sharing Ei’s important message, the ZWA Blog reader base continues to gain momentum. Be sure to join the Ei network:
follow connect

Ei Partner Program

Elemental Impact’s primary funding is from the corporate community via the Ei Partner Program. Through active participation, Ei Partners work with industry leaders on establishing sustainable business practices as standard operating practices.

If you are interested in joining the close-knit Ei Partner program and ready for active participation, contact Holly at 404-261-4690. 

Upcoming Events

Compost Operations Training Course
US Composting Council

September 16 – 20, 2013
Raleigh, NC

The Compost Operations Training Course will teach you what it takes to run a successful composting facility. The USCC, working with experts from programs across the country, has put together this week- long course focusing on the knowledge and skills you need to do just that.

Circular Economy 100 Annual Summit
June 19, 2013

The Circular Economy, a platform to re-think the future, seeks to rebuild capital, whether it be financial, manufactured, human, social or natural. In contrast to a traditional linear economy based on a take, make, dispose model, the circular economy relies on a make, use, return | reuse model. The CE100 Summit brings together leading global thought leaders, academics, companies and practitioners to provide a global wrap-up of the most current thinking on key circular economy topics.

Association for the Advancement of Sustainability in Higher Education Annual Conference & Expo
October 6-9, 2013
Nashville, TN

The 2013 AASHE conference: Resiliency & Adaptation is one of our most powerful tools for empowering higher education to lead the sustainability transformation. Attendees from around the world share innovations, activities, frameworks, learning outcomes, tools, strategies, research, theory and leadership initiatives that are changing the face of sustainability in higher education. With trailblazing keynote speakers, workshops, sustainability tours, student summits, awards and networking opportunities, AASHE conferences represent and inform the full spectrum of current sustainability challenges and best practices in higher education each year.

Thank you for your enthusiasm and support!



Holly D. Elmore 

Founder & CEO, Elemental Impact
Director, Substainable Food Court Initiative

ZWA Blog