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Elemental Impact

December 2014 Newsletter, Edition 40

Welcome to the Ei Newsletter
As Ei closes a monumental year, evolution stepped forward as the theme for the year. Throughout the year Ei received awards, achieved recognition and surpassed milestones for past, current and potential successes. Focus cleared on the three-platform focus with initiatives launching onto a solid foundation.

Read the below newsletter to learn how Ei lives its tagline: Sustainability in ACTION!

Follow the Ei Blogs, The IMPACT and Zero Waste in ACTION, to keep current on project status and tales from the journey.     

Annual Ei Partner Meeting

Joe Salpietra & Holly Elmore
at Ei Partner Meeting
On Thursday, November 20 Ei Partners, Friends, Strategic Allies and Advisory Council Members traveled from across the nation to attend the Annual Ei Partner Meeting. It was a powerful day filled with education, updates, camaraderie along with great food and wine. Thank you HLB Gross Collins for providing the perfect venue for the meeting and reception.

The IMPACT Blog article, Ei 2014: A Year of Evolution, chronicles the impressive presentations along with the history leading to current work-in-progress and successes. For a pictorial recap of the meeting, visit the Ei FB album, 2014 Annual Ei Partner Meeting.

GWCC: World's Largest LEED Certified Convention Center!

GWCC executives with LEED plaque
Kevin Duvall, Patrick Skaggs, 
Tim Trefzer & Mark Zimmerman
On October 28, 2014 the Georgia World Congress Center (GWCC) announced the 3.9 million square feet conference center was awarded LEED Silver certification by the U.S. Green Building Council (USGBC). Tim Trefzer, GWCC director of sustainability, presented the certification at the monthly GWCC Board Meeting to an enthusiastic audience.

The announcement thrusts Atlanta into the national | global sustainability spotlight as home to the world's largest LEED certified convention center AND the 14th largest LEED certified building. The GWCC LEED Silver certification is a monumental achievement with far reaching environmental and economic implications!

For details on the path to LEED certification begun in2005, read the IMPACT Blog article, GWCC LEED certification showcases sustainability leadership.

Total Materials Management 

Scott Seydel at a MRF
Within Ei’s Recycling Refinement platform, a Total Materials Management Approach - evaluating the entire materials stream in one cost / revenue center- is used. The stated objective is true zero waste with a strong focus on ultimate material destination and the remaining "trash" within the stream. Materials with solid end markets (e.g. aluminum, mixed paper, certain plastics) subsidize more challenging streams generated in operations.

The Source-Separated Materials Recycling Template (S-SMRT) targets moderate material generators whose current recycling option is single-stream recycling. Grounded in on-site material source-separation and baling, the S-SMRT is developing a city-wide material recovery template with Atlanta serving as the pilot city.

For additional information, visit the new Ei website page Total Materials Management Approach. The ZWA Blog article, Total Materials Management Approach, is a deeper dive into the role it plays within the S-SMRT.


Atlanta Airport: Leader in Sustainable Packaging 

Ken, Liza & Rick at SFCI Vendor Fair
In 2011, the Atlanta Airport (ATL) – the busiest airport in the world – made a bold sustainable statement by including a provision in the new concessionaire contracts requiring food vendors to use compostable food & beverage packaging. With the new contract rollout complete, ATL is staging implementation of the provision.

On October 22, ATL hosted the greeningATL SFCI Vendor Fair to facilitate program roll-out assistance. Well attended by concessionaires, the fair's vendors educated the operators on the ample packaging options available to meet the contract provision. Ei Partners EcoProducts and NaturBags represented SMAT – Sustainable Materials ACTION Team – at the vendor fair.

The ZWA Blog article, Atlanta Airport's Leadership Role in Compostable Food & Beverage Packaging, gives a history of the contract provision along with an overview of the SFCI Vendor Fair.

Fourth Annual Sustainable Food & Beverage Packaging Meeting

 F&B Pkg Meeting Group Picture
On December 11, industry leaders converged on Global Green's Washington D.C. office for the Fourth Annual Sustainable Food & Beverage (F&B) Packaging Value Chain Meeting. The one-day meeting addresses the challenges | obstacles to sustainable F&B packaging.

Ei orchestrates the powerful annual meeting. Invites are extended to the trade association and non-profit executives who operate within the F&B packaging value chain.  

Each year the meeting discussions exemplify the shifts and growth in an evolving industry. The ZWA Blog article, Sustainable F&B Packaging: moving from an emerging to a maturing industry, recaps the meeting presentation and candid afternoon strategy session.

U.S. Zero Waste Business Council 2015 Conference

On May 5 - 7, 2015 sustainability leaders from across industry boundaries will converge on the City of Los Angeles (LA) for the Fourth Annual National U.S Zero Waste Business Council (USZWBC) Conference, The Stars of Zero Waste. Announced at the 2014 USZWBC Conference hosted in Atlanta, the 2015 star-studded event is staged for grandeur.

For the second consecutive year, Ei serves as the conference media partner. In addition, Ei orchestrates | moderates two panels: Source-Separated Materials Recycling Template and Zero Waste Challenges in Multi-Tenant Facilities.

The ZWA Blog article, 2015 Zero Waste Conference: A Star-Studded Event!, announces the 2015 USZWBC Conference.

Third Party Certification Role in Zero Waste Integrity

Whole Foods receiving Zero Waste
Certification from USZWBC
Third party certifications play a valuable role for evaluating products and services. Independent review | testing ensures the product manufacturer proclamations are valid and follow industry standards. In addition third party certification is instrumental in setting standards and protocol within evolving industries.

In response to industry requests for zero waste standardization and third party validation, the USZWBC launched the Zero Waste Certification Program (ZWCP) in March 2013. As the first zero waste certification program in the nation, the ZWCP establishes protocol and defines parameters for zero waste claims.

The ZWA Blog article, Third Party Certification Edges Industry Towards a Zero Waste Economy, announces the USZWBC Zero Waste Certification Program along with crediting existing industry certifications.

Ei Awards, Recognition & Milestones

Holly Receiving Green Ribbon Award
The IMPACT Blog article, Ei Awards, Recognition & Milestones, chronicles the many awards received, recognition achieved and milestones surpassed during 2014. 

Highlights include Holly's induction to Lambda Alpha International the honorary society for Land Economics, Ei named media partner for USZWBC Conference in Los Angeles and Holly receiving the Green Ribbon Award at the Atlanta Les Dames d'Escoffier International 14th Annual Afternoon in the Country.

With a monumental year coming to an end, Ei is staged for an exciting 2015 filled with promise of tremendous impact.

Green Streets Comes to Atlanta! 

Grass roots programs are imperative to mobilizing societal shifts. Green Streets is the perfect grass roots initiative to catapult urban consciousness into a new realm; a realm where valuable material and human lives regain dignity, purpose and prosper.

Thanks to their visionary spirit, the Arthur M. Blank Family Foundation brings Green Streets to Atlanta as the first in a series of film screenings. A thought-provoking conversation panel moderated by Sophie Constantinou, Citizen Film co-founder and director of photography, follows the film. The inaugural screening is instrumental for Green Streets and subsequent films. 

Ei is honored to co-present the Atlanta January 14 screening along with Green Streets, Urban Strategies, Citizen Film and the Fledgling Fund.

The ZWA Blog article, Green Streets Comes to Atlanta, is a preview of the January 14 Atlanta screening.

Thank You New & Renewing Members! 


Ei Partner Program

Ei’s primary funding is from the corporate community via the Ei Partner Program. Through active participation, Ei Partners work with industry leaders on establishing sustainable business practice standards.

If you are interested in joining the close-knit Ei Partner program and ready to commit to active participation, contact Holly at 404-261-4690.

Ei is the hub of an influential network and invites YOU to join:

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Upcoming Events

US Composting Council
January 20 - 23, 2015
Austin, TX
Compost 2015: 23rd Annual Conference & Tradeshow is the world’s largest composting conference and exhibition for the organics management industry. Hear the latest from industry leaders about solving challenges in collecting organics, manufacturing and using compost, and producing renewable energy from organics. Visit our composting tradeshow to see the latest in equipment and tools for effective programs.

March 31 - April 2, 2015 
Orlando, FL

GreenBlue's Sustainable Packaging Coalition SUSTPACK 2015 will serve the needs of the entire supply chain from feedstock and material suppliers, to converters and brand owners and other end users. Join all of the key stakeholders in the packaging industry to discuss, network, learn and debate the opportunities, technologies and challenges facing the industry now and in the future. 

4th Annual National Zero Waste Business Conference 

May 5 - 7, 2015  
Los Angeles, CA

Zero Waste businesses are leading the way by diverting over 90% of their waste from landfill, incineration and the environment. The Stars of Zero Waste conference will demonstrate how Zero Waste is a key part of business climate change and sustainability plans by reducing greenhouse gases and increasing operating efficiencies. Experts from a diverse range of industries will share innovative ideas, practical tools, and first-hand experience at creating value for their business through Zero Waste.

Thank you for your enthusiasm and support!



Holly D. Elmore 

Founder & CEO,
Elemental Impact

ZWA Blog