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October, 2011 Newsletter ~ Edition 18

Welcome to the Elemental Impact Newsletter

AMAZING was the October theme! Read below to learn about national announcements, recognition & awards, tours, sponsorship upgrades and other activities. The Ei Team invites you to join the ACTION (and fun!) in the capacity that makes sense for you: a ZWZ Participant, an Ei Sponsor, a ZWZ Ambassador or other avenues available to contribute and make a difference in business operating practices.

Follow the Ei Blogs, The Impact Blog and Zero Waste Zone Blog, to keep current on project status and tales from the journey. 

ZWZ is National!

The Zero Waste Zones - National Zone officially launched with HMSHost's concession operations at the Tampa International Airport, Charlotte Douglas International Airport and Concord Mills, a Simon Property Group mall in Charlotte, NC. Thank you HMSHost for your amazing sustainability commitment! The ZWZ Blog post, It’s Official: ZWZ is National, gives additional details on the exciting                                           announcement.

SFCI Pilot Wins National Award

YEA – The Sustainable Food Court Initiative first pilot project at the Atlanta Airport, Concourse T, wins the 2011 Going Green Airports Awards. Michael Cheyne, Atlanta Airport Director of Asset Management & Sustainability, accepted the award in Chicago at the Fourth Annual Going Green Airports Conference. The June ZWZ Blog post, Atlanta Airport – First SFCI Pilot!, announces the airport’s SFCI participation and lists SFCI Team members. ZWZ Blog posts, Atlanta Airport SFCI Pilot Wins National Award, and Atlanta Airport Makes Bold Sustainable Statement, gives the background on WHY the SFCI Pilot received the award.
Ei Initiatives Receive National Recognition in NRA Blog

In October, the National Restaurant Association featured Ei initiatives in three NRA News Hub articles. The ZWZ Blog post, Sustainability = SHARING, gives an overview plus commentary for two of the articles, Atlanta operators help SC peers aim for zero waste, and Sustainable initiative aims to green food courts. ZWZ-Caterers Champion Patrick Cuccaro was profiled in the NRA article, Aiming for zero waste bring increased sales for caterer, while the ZWZ Blog post, ZWZ: A Powerful Marketing Tool, explains why heroes like Patrick are the backbone of ZWZ success.
Patrick Cuccaro

Safety is Paramount

On one hand, food residuals are a valuable component to compost and waste to energy recipes. On the other hand, once food begins the decomposition process, dangerous, toxic gasses may be created when improperly handled. Thus, the strict regulations surrounding the permitting and operating of compost facilities.

Food, employee & customer safety are at the foundation of all Elemental Impact programs. Ei works closely with the National Restaurant Association and the U.S. Composting Council to ensure educational platforms are in place to create safety as an integral component to programs and projects.

The ZWZ Blog post, Safety & Education: A Necessary Marriage, gives a powerful overview of how the industry addresses safety and education.

ZWZ|SFCI Visit Charlotte

Ei visited Charlotte to explore the landscape for Zero Waste Zones and a Sustainable Food Court Initiative Pilot. Read the ZWZ Blog post, Fertile Charlotte Grounds, to learn about some of the amazing initiatives in place and the potential to work with a sister city. The title gives a hint to the creative use of Starbucks coffee grounds at the Charlotte Airport!


Marlin Gottschalk Remembered

The fall is filled with memories and recognition for Marlin Gottschalk, GA DNR Sustainability Division Director, who left this realm on May 23, 2011. Marlin served on the Ei Advisory Council and was unwavering in his support of the Zero Waste Zones and other Ei initiatives. The ZWZ Blog post, Marlin Gottschalk – Remembered with Awards, gives an overview of the recent awards honoring the man who was at the forefront or foundation of Georgia’s sustainability initiatives.


The Atlanta Zero Waste Zones are a vital force to enticing corporate business to metro Atlanta, whether conventions, meetings, conferences or corporate headquarters. The time is NOW to join the ZWZ program and show the nation Atlanta is a Pioneer City in Sustainability. Together let’s substantiate a phenomenal program and let Atlanta shine her true colors of integrity.

Visit the new ZWZ Site to learn more about the ZWZ Program and click here to apply for ZWZ Participation or Supplier status. Go the National ZWZ Participant Directory to view the pioneers leading the charge in zero waste initiatives.

With major ZWZ announcements around the corner, the time is NOW to join the ZWZ program to enjoy the publicity and be grandfathered under the current program.

Hilex Poly Hosts Environmental Summit

With major ZWZ announcements around the corner, the time is NOW to join the ZWZ program to enjoy the publicity and be grandfathered under the current program.

Hilex Poly, the world's largest plastic bag manufacturer, hosted an Environmental Summit on October 06 in Charlotte, NC. The well-attended summit was an opportunity for Hilex Poly to educate their customers on the sustainability inherent within plastic when best practices are followed.

It is important for industry leaders to take sustainability reigns to forge eco-friendly business practices. The ZWZ Blog post, Sustainability Inherent Within Plastics, gives an overview of the summit.

Blogs Get New Design

With the ZWZ Blog heading towards 25,000 page views, it was time for a design update. The page views are increasing at an escalated rate with a global following. Ei appreciates your support of this valuable communication tool. Check out the new look of both Ei blogs: The Impact Blog and Zero Waste Zone Blog.

Jan POWER Meeting @ USCC Conference

The Fall POWER - Perishable Organics Waste to Energy Recycling - fall meeting is officially rescheduled on January 18 at the U.S. Composting Councils Annual Conference in Austin, TX. The POWER session follows the Wednesday morning plenary session. See the ZWZ Blog post, Get EmPOWERed @ USCC Conference, for the POWER session description. USCC conference registration is below in the Upcoming Events section.

Ei Sponsors Renew AND UPGRADE

Ei support and participation makes good business sense. Viridiun, Tomra & CleanRiver increased their sponsor levels from Silver to Gold - Active participation results in upgraded sponsorship status!

The IMPACT Blog post, Ei Sponsors Renew AND UPGRADE, gives information on each of these active sponsors.


Ei Advisory Council & Sponsor Meeting

The annual Ei Advisory Council & Sponsor Meeting is Wednesday, November 15 noon – 6:00 p.m. in Atlanta, GA. As sponsors and advisors, the meeting is an opportunity to learn how your support and contributions makes a tremendous difference and to participate in Ei future direction and projects. Register NOW at this link. Not a sponsor, learn about the Ei Sponsor program at this link.

Support Elemental Impact

Elemental Impact is a non-profit whose work is funded through the supporter and sponsorship programs. Please consider joining the Elemental Impact family of supporters and sponsors so the impact of our projects may continue. As Ei is a 501(c)(3) tax deductible donations may be made in any amount at this link.

Upcoming Events

The GRACE Awards
Sunday, November 13, 2011
Loews Atlanta Hotel
1065 Peachtree St NE
Atlanta, GA 30309

For More Information, Click Here.

Association of Ohio Recyclers Annual Conference 
November 14-15, 2011
Elyria, Ohio

For More Information, Click Here.

CoRR Conference on Recovery of Paper and Plastic Foodservice Packaging, Food Waste, and Wholesale Packaging
November 14- 15, 2011
New York, NY

For More Information, Click Here.

Ei Advisory Council & Sponsor Meeting
Wednesday November 16, 2011

For More Information, Click Here.

U.S. EPA- SMM Web Academy: Recycling and Solid Waste Management Educational Series

November 17, 2011: Creating Winning Recycling Programs at Sporting Events

For More Information, Click Here.

US Composting Council 20th Annual Conference and Tradeshow

January 17-20, 2012
Austin, TX
For More Information, Click Here.


Thank you for your enthusiasm and support!

CEO & Founder, Elemental Impact
Director, Zero Waste Zones
ZWZ Blog | The IMPACT Blog
@elementalimpact | Ei FB Page