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November, 2011 Newsletter ~ Edition 19

Welcome to the Elemental Impact Newsletter

ACTION was the November theme! With the foundation built, Elemental Impact moved into action mode by hosting ZWZ tours|meetings, entering into new partnerships, embarking on program activities to mention a few points. Read the newsletter to learn about our exciting month. 

The Ei Team invites you to join the ACTION (and fun!) in the capacity that makes sense for you: a ZWZ Participant, an Ei Sponsor, a ZWZ Ambassador or other avenues available to contribute and make a difference in business operating practices.

Follow the Ei Blogs, The Impact Blog and Zero Waste Zone Blog, to keep current on project status and tales from the journey.

Ei Annual Meeting

What a phenomenal year! For Ei 2011 was filled with national speaking engagements, new partnerships, major ACTION and much more. On November 16, Ei Sponsors and Advisory Council members traveled from around the country for the powerful annual meeting at HLB Gross Collins' offices.

The IMPACT Blog post, 2011: An Amazing Year for Ei!, gives a meeting overview and the Ei FB album, 11-16-11 Ei Sponsor Meeting, gives the pictorial recap. Meeting notes and PPT presentations may be downloaded on the Ei Speaking Engagements page.


The Sustainable Food Court Initiative, an Elemental Impact Task Force in partnership with the National Restaurant Association, is in ACTION mode! With pilots announced and committees formed, the SFCI Team is working on establishing baselines, developing a sustainable packaging information packet and creating sub-pilots for organics collection & recycling collection centers. The ZWZ Blog post, SFCI in ACTION Mode, gives details and lists the SFCI Team.


Atlanta's Charter Zero Waste Zones Participants share a common message: zero waste practices are EASY, a no-brainer!

Atlanta ZWZ Experience Summary: Source-separating food residuals and recyclables is a matter of learning new work habits and purchasing (or re-purposing existing) bins. Overall, employees are eager to do their part in diverting valuable materials from landfills and back into the manufacturing process.

The Nation's Restaurant News Oct 24 Insight article Atlanta operators reduce waste gives an excellent synopsis of how easy the Atlanta pioneers find zero waste practices. For a downloadable version of the article, visit the ZWZ National Media page. The ZWZ Blog post, Common ZWZ Refrain: It’s EASY!, gives more insights into ZWZ Participant experience.

SC Folks Return for Second ZWZ Tour

In August the SC Hospitality Association came to Atlanta for an exploratory tour of Zero Waste Zones and to learn from the ZWZ Heroes on how organics & materials recycling are implemented into foodservice operations. SUCCESS - the SC operators were inspired by their Atlanta counterpart's consistent message: zero waste initiatives were easy AND employees were many times the drivers moving the program forward. A return visit was scheduled in November.

The second tour focus was on collection logistics and compost facility permits. For an overview of the two-day tours|meetings see the ZWZ Blog post, An Encore ZWZ Performance. It took two Ei FB albums to give the pictorial recap: DAY 1 SC 2nd ZWZ Tour and DAY 2 SC 2nd ZWZ Tour.

Will Harris: A Gift to Humanity
One Family, One Farm, Five Generations, 145 Years
A Full Circle Return to Sustainable Land Stewardship & Humane Animal Stockmanship

Above is the introduction on the White Oak Pastures website - a perfect introduction to the integrity, dignity and respect at the foundation of White Oak Pastures farming practices

The Georgia Restaurant Association honored Will Harris, White Oak Pastures Owner & Patriarch, with the Innovator of the Year Award at the 2011 GRACE Awards. Visit the IMPACT Blog post, White Oak Pastures – Dignity & Respect @ It’s Core, for a snippet of Will Harris’ story – Humanity is fortunate to have a man of Will’s conviction paving the path for respectful, profitable farming practices.

Concrete Jungle – Awesome, Absolutely Awesome

Waste is not only defined as items hauled off to landfills - waste comes with many faces including delicious edible food left to rot on untended urban trees. Concrete Jungle comes to the rescue with their unique urban foraging mission. Since their 2009 founding, Concrete Jungle has cataloged over 1000 fruit bearing trees and donated 6,000+ pounds of local bounty to homeless shelters.

From over 800 worldwide applicants, Concrete Jungle was awarded the November Awesome Food $1,000 micro-grant. Awesome Food, a chapter of the Awesome Foundation, made its first monthly micro-grant award in October.

The ZWZ Blog post, The Many Faces of Zero Waste, gives more details on Concrete Jungle and their Awesome Food grant. These guys are AWESOME!


The Atlanta Zero Waste Zones are a vital force to enticing corporate business to metro Atlanta, whether conventions, meetings, conferences or corporate headquarters. The time is NOW to join the ZWZ program and show the nation Atlanta is a Pioneer City in Sustainability. Together let’s substantiate a phenomenal program and let Atlanta shine her true colors of integrity.

With the ZWZ – National Zone announced last month, foodservice operators, facilities or companies, no matter their location, may join the ZWZ as a Participant.

Visit the new ZWZ Site to learn more about the ZWZ Program and click here to apply for ZWZ Participation or Supplier status. Go the National ZWZ Participant Directory to view the pioneers leading the charge in zero waste initiatives.

With major ZWZ announcements around the corner, the time is NOW to join the ZWZ program to enjoy the publicity and be grandfathered under the current program.

ZWZ Blog Tops 25,000 Page Views

It is amazing to witness the escalation in ZWZ Blog readership. On September 18, the ZWZ Blog hit the 20,000 page view milestone. Only 65 days later on November 22 the 25,000 page view bench mark was surpassed.

The ZWZ Blog is a valuable communication tool – we encourage you to follow it and keep up-to-date on our journey to reconfigure purchasing, usage and disposition of products in the corporate community.

Ei Partners with ILSR

One of the keys to Elemental Impact's success is collaboration with government, trade associations, non-profits and private enterprise. The Institute for Local Self Reliance recently announced the Ei | ILSR partnership on their Waste to Wealth page.

Neil Seldman is an active Ei Advisory Council member where he shares his depth of industry experience. Brenda Platt, ILSR Co-Director, is an invaluable asset on the Sustainable Food Court Initiative ACTION Team with her expertise in composting and compostable packaging.

Jan POWER Meeting @ USCC Conference

The next POWER - Perishable Organics Waste to Energy Recycling - is on January 18 at the U.S. Composting Councils Annual Conference in Austin, TX. The POWER session follows the Wednesday morning plenary session. See the ZWZ Blog post, Get EmPOWERed @ USCC Conference, for the POWER session description. USCC conference registration is below in the Upcoming Events section.

Support Elemental Impact

Elemental Impact is a non-profit whose work is funded through the supporter and sponsorship programs. Please consider joining the Elemental Impact family of supporters and sponsors so the impact of our projects may continue. As Ei is a 501(c)(3) tax deductible donations may be made in any amount at this link.

Upcoming Events:

December 1, 2011
Atlanta, GA
For More Information, Click Here.

                       The Southeast Construction and
                       Demolition Recycling Conference
                       December 6-8, 2011
                       Columbia, SC
                                                                          For More Information, Click Here.

Captain Planet Foundation Annual Benefit Gala

December 9, 2011
Atlanta, GA
For More Information, Click Here.

                                                                   US Composting Council 20th Annual Conference and Tradeshow
January 17-20, 2012
Austin, TX
For More Information, Click Here.

Thank you for your enthusiasm and support!

CEO & Founder, Elemental Impact
Director, Zero Waste Zones
ZWZ Blog The IMPACT Blog
@elementalimpact | Ei FB Page