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Elemental Impact

December, 2011 Newsletter ~ Edition 20

WOW - is a perfect description for 2011 as the Ei Team reviews the successes over the past year! It was an amazing year and the stage is set for substantial 2012 ACTION. Read the below newsletter and supporting blog posts to learn about leadership roles taken by sponsors and ZWZ Participants, meetings focused on industry collaboration and a new 2012 focus.

The Ei Team invites you to join the ACTION (and fun!) in the capacity that makes sense for you: a ZWZ Participant, an Ei Sponsor, a ZWZ Ambassador or other avenues available to contribute and make a difference in business operating practices.
Follow the Ei Blogs, The Impact Blog and Zero Waste Zone Blog, to keep current on project status and tales from the journey.

NRA Takes Leadership Role in Industry Collaboration

Collaboration is key to driving sustainability down successful paths - the National Restaurant Association takes a leadership role in creating common ground for organizations to work together. In December, Ei orchestrated and the NRA hosted a series of meetings with complementary trade associations, non-profits and foodservice operators to ground synergies into working relationships.

First on the agenda was an introductory meeting with the U.S. Composting Council and NRA executives. See the ZWZ Blog post, NRA Leads Industry Collaboration, for a meeting overview. The Ei FB album, 12-12-11 NRA-USCC Mtg in D.C. gives a pictorial recap.

Next Ei Founder Holly Elmore and NRA ConServe Program Director Chris Moyer visited HMSHost's corporate offices for an excellent meeting to recap the year and plan for 2012 ACTION. The ZWZ Blog post, HMSHost: A Leader in Sustainability, gives a meeting overview and summary of HMSHost's leadership role.

The meeting series ended in a gathering of non-profits and trade associations with complementary missions in developing sustainable foodservice packaging. Eight organizations spent the day together at the NRA offices. The ZWZ Blog post, Sustainable Foodservice Packaging Meeting, gives a meeting overview, and the Ei FB album, 12-14-11 Sustainable Packaging Meeting @ NRA Offices, gives a pictorial recap.

Affairs to Remember, A Leader with Many Roles

December was a powerful month for Affairs to Remember Caterers. Patrick Cuccaro, ATR GM, was elected to serve a the Georgia Restaurant Association Chair, after serving as Vice-Chair in 2011. With over 25 years in the hospitality industry, Patrick brings expertise, passion and talent to his leadership role. The ZWZ Blog post, ZWZ Champion to Lead GA's Restaurant Industry, gives additional information.

ATR announced in mid December the 200 tons of material diverted from landfills milestone was surpassed. See the ZWZ Blog post, ATL Caterer Hits Major Zero Waste Milestone, for details on the achievement and how the ATR Legacy Program extends sustainability efforts beyond zero waste initiatives.

Ei Computer Crash

During the holidays, the Ei computer crashed and its replacement is in the bureaucracy of the Dell Warranty program. Please be patient with follow-ups and responses. Also, please refrain from sending large files to prevent further issues when the hard drive is loaded into a new computer. Thanks!

The Ei | ZWZ Film Crew Debuts

In early December, Ei Chair Scott Seydel and Holly joined forces for the first time as a film crew at the Sustainable Food Court Initiative Atlanta Airport Pilot. Scott is the film talent and Holly uses her new camera for still shots - a powerful team for Ei communication and educational tools. The ZWZ Blog post, Ei | ZWZ Film Crew Debuts, has additional details.

Get Creative with Re-Use

Before placing anything in a trash can destined for landfill, make a conscious decision to explore if there is a re-use or recycle option available. Old, worn-out cloths, no longer fit for direct donation, may be cut and sewn into eclectic, fun cloths, many times for children. A simple Google search will give options in your community. The ZWZ Blog post, ReUSE for Old, Spent Jeans, gives an option where old, worn-out jeans are sewn into sassy skirts.

New Year | New Sponsor | New Focus

Welcome EcoLogic Solutions to the Ei Sponsor Family! ELS manufactures and distributes environmentally preferable institutional cleaning products. With his boundless energy and in-depth expertise, ELS President & CEO Anselm Doering is taking a leadership role in Ei's Toxic-Free Environment focus slated to launch in early 2012. The IMPACT Blog post, New Sponsor|New Ei Focus, for additional details.

Kid's Nutrition Takes Center Stage

The NRA teamed with the American Culinary Federation for a survey of nearly 1,800 chefs to understand "What's Hot in 2012." From a food standpoint, kid's nutrition took center stage with local, sustainable products in a strong supporting role. The IMPACT Blog post, Kid's Nutrition Takes Center Stage, gives details on the survey along with the NRA announcement of the Kid's Healthier Fare Pavilion at the 2012 NRA Show.


The Atlanta Zero Waste Zones are a vital force to enticing corporate business to metro Atlanta, whether conventions, meetings, conferences or corporate headquarters. The time is NOW to join the ZWZ program and show the nation Atlanta is a Pioneer City in Sustainability. Together let’s substantiate a phenomenal program and let Atlanta shine her true colors of integrity.

With the ZWZ – National Zone announced this fall, foodservice operators, facilities or companies, no matter their location, may join the ZWZ as a Participant.

Visit the new ZWZ Site to learn more about the ZWZ Program and click here to apply for ZWZ Participation or Supplier status. Go the National ZWZ Participant Directory to view the pioneers leading the charge in zero waste initiatives.

With major ZWZ announcements around the corner, the time is NOW to join the ZWZ program to enjoy the publicity and be grandfathered under the current program.

Every Life Matters

The holiday season is a time to reflect on the abundance within our lives and express gratitude to our family and friends. There are many who live in survival mode and spend the holidays within the elements - some do not survive. The IMPACT Blog post, Every Life Matters, chronicles how Tim Wilson succumbed to the cold on December 10. 2010 while sleeping under a bridge. The fateful bridge was a mere mile plus from Laura Martin's home and propelled her into action. Laura inspired Ei to explore how social responsibility and assisting those less abundant may weave within our programs - stay tuned.

Jan POWER Meeting @ USCC Conference

The next POWER - Perishable Organics Waste to Energy Recycling - is on January 18 at the U.S. Composting Councils Annual Conference in Austin, TX. The POWER session follows the Wednesday morning plenary session. See the ZWZ Blog post, Get EmPOWERed @ USCC Conference, for the POWER session description. USCC conference registration is below in the Upcoming Events section.

Support Elemental Impact

Elemental Impact is a non-profit whose work is funded through the supporter and sponsorship programs. Please consider joining the Elemental Impact family of supporters and sponsors so the impact of our projects may continue. As Ei is a 501(c)(3) tax deductible donations may be made in any amount at this link.

Upcoming Events

US Composting Council 20th Annual Conference and Tradeshow
January 17-20, 2012
Austin, TX
For More Information, Click Here.


FREE WEBINAR: Introduction to the State Electronics Challenge
January 18, 2012 3 PM
For More Information, Click Here.


2012 Recycle Florida Issues Forum
January 26, 2012
St. Pete Beach, Florida
For More Information, Click Here.

Thank you for your enthusiasm and support!


CEO & Founder, Elemental Impact
Director, Zero Waste Zones

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