Ei took first “easy win” steps for eradicating single-use plastic-food & beverage packaging with the Three-Step Straw Initiative (TSSI) announcement in early March. The TSSI is in partnership with One More Generation’s well established, successful One Less Straw pledge program.

Beyond plastic-straw usage reduction, TSSI addresses the straw content and end of life and aligns with Ei Era of Regeneration platforms. The TSSI includes the following steps:

Step 1- REDUCE straw usage
Step 2 – SHIFT to paper straws
Step 3 – COMPOST used straws

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