Holly Elmore

Ei Founder & CEO


Passionate and driven, Holly Elmore is Founder & CEO of Elemental Impact, a national non-profit committed to bringing sustainable operating practices to the corporate community. Beginning her career as an auditor and CPA with Arthur Andersen, Holly worked almost seven years in the corporate arena. Within her entrepreneurial spirit, Holly created Executive Catering & Events, a prominent corporate catering company. Over the next fifteen years, Holly operated Executive Catering along with two successful restaurants in the Atlanta market.

Following her restaurant and catering years, Holly served as Director of Marketing for Wine South, the premier consumer wine festival in the Southeast; and later as the Advertising Director for Restaurant Forum, the Official Magazine of the Georgia Restaurant Association. During her tenure as Founder & Executive director of the Green Foodservice Alliance, an affiliate of the Georgia Restaurant Association, Holly created the Zero Waste Zones program. The National Restaurant Association acquired the Zero Waste Zones in 2012.

Holly utilizes the extensive business skills developed throughout her professional life to make a difference through Elemental Impact, now in its 7th year of Sustainability in Action. As author of the Ei website and the two Ei Blogs: Zero Waste in Action and The IMPACT, which document the organization's journey and successes, Holly is the "pen" behind the Fingertip Press. Holly channels her energy and enthusiasm into Ei, spearheading initiatives that benefit the community, the environment, and the bottom-line.