Integrity throughout the entire product-life cycle
Ei is a creator, an incubator. Ei determines what could be done that is not being done and gets it done. Ei brings the possible out of impossible. Ei identifies pioneers and creates heroes. Ei is Regeneration in ACTION.
Soil and water are in a sacred marriage and support life on Earth, and must be addressed in unison. Healthy well-structured soil is a living, breathing ecosystem and retains significantly more water than depleted soil. Additionally, healthy soil filters water and removes contaminates as it flows to aquifers. In return, water keeps a healthy soil ecosystem hydrated.
Insects are the base of predator/prey hierarchy, integral to the natural ecosystem foundation, and essential to supporting the Earth’s life web. Many insects, such as dragonflies and mosquitoes, live their juvenile or larva stage under water and their adult lives on land supporting plants and soil systems; aquatic larva is similar to a butterfly's caterpillar stage.
Beyond organic certification and regenerative agriculture / landscape practices, rewilding land restores the natural ecosystem that evolved over thousands to millions of years. Rewilding land requires the restoration of native plants and cultivates food for indigenous insects. Strong insect populations are the foundation for restoring healthy predator/prey hierarchies that once thrived prior to human intrusion.
Ei announces the Nature Prevails platform to complement and support the Soil Health | Regenerative Agriculture and Water Use | Toxicity platforms.
Within the Nature Prevails premise, the Earth heals herself and nurtures renewed life forms, no matter the calamity caused by humans, natural disasters, or extraterrestrial activities.
With a commitment to align work with Nature, Ei defined The Principles of Nature with three broad categories:
- Dynamic Balance
- Necessity of Cover & Ability to Roam
Beyond the environment-related activity within in each category, societal systems including economic structures, financial markets, urban design to name a few also align within and are impacted by The Principles of Nature.