The Water Footprint: a new regenerative standard

Regenerating the foundation of life

Integrity throughout the entire product-life cycle

Ei is a creator, an incubator.
Ei determines what could be done that is not being done and gets it done.
Ei brings the possible out of impossible.
Ei identifies pioneers and creates heroes.
Ei is Regeneration in ACTION.

Photos courtesy of Holly Elmore Images

Ei Magazines

The Legacy of the AMAZING Cindy Jackson

The Legacy of the AMAZING Cindy Jackson

On October 31, 2019 Zero-Waste Icon Cindy Jackson retired from the Georgia Institute of Technology (Ga Tech) as the Director of Waste & Recycling. Under Cindy's 22-year leadership, Ga Tech never succumbed to single-stream systems and the award-wining recycling program operated as a profit center. In industry circles, Cindy is known as "The AMAZING Cindy Jackson." Ei Founder Holly Elmore coined the term at Cindy's first Ei Partner Meeting. Accurate, the name became a common way to address Cindy with her industry colleagues. The article is an overview of Cindy’s literally amazing professional accomplishments and ends with the Oct 25 retirement celebration.
Plastics: a double-edged sword

Plastics: a double-edged sword

The seemingly magical gift of plastic came with a double-edged sword filled with the potential to destroy life as it is currently known on Earth. In less than seventy years, humans managed to infiltrate the Earth with micro and #nanoplastics from discarded single-use and durable products in literally every nook and cranny, ranging from the arctic snow caps to the depths of the oceans and everywhere in between. It is time to shift perspectives from human-focused to life-focused and let the Earth show us how to heal the damage inflicted. Answers will come to those who live and take action from the heart.
A Hydroponic-Agriculture Renaissance

A Hydroponic-Agriculture Renaissance

GREAT NEWS: hydroponic farming uses approximately 10% of the water consumed in soil-based agriculture. If enclosed, hydroponic farms eliminate the use of the "cides" (insecticides, pesticides and herbicides). Food safety improves as soil-borne diseases are not a factor. These are only a few of the benefits of hydroponic farming included in the "A Hydroponic-Agriculture Renaissance" article. With the global population and desertification escalating along with a diminishing clean water supply, hydroponics farming holds promise to feed the world's citizens with healthy, nutritious food produced in a cost-effective and water-conscious manner.