Integrity throughout the entire product-life cycle
Ei is a creator, an incubator. Ei determines what could be done that is not being done and gets it done. Ei brings the possible out of impossible. Ei identifies pioneers and creates heroes. Ei is Regeneration in ACTION.
GREAT NEWS: hydroponic farming uses approximately 10% of the water consumed in soil-based agriculture. If enclosed, hydroponic farms eliminate the use of the "cides" (insecticides, pesticides and herbicides). Food safety improves as soil-borne diseases are not a factor. These are only a few of the benefits of hydroponic farming included in the "A Hydroponic-Agriculture Renaissance" article.
With the global population and desertification escalating along with a diminishing clean water supply, hydroponics farming holds promise to feed the world's citizens with healthy, nutritious food produced in a cost-effective and water-conscious manner.
On February 10, 2009 the Zero Waste Zones (ZWZ) launched at the acclaimed press conference hosted at the Georgia World Congress Center and lead by Stanley Meiburg, Acting Regional Director of the U.S. Environmental Protection Agency, Region 4. The ZWZ propelled Atlanta into the global spotlight as THE forerunner in the nation for the commercial collection of food waste for compost.
The 2009 ZWZ launch was the foundation for Ei's formation and subsequent successes.
Ei took first “easy win” steps for eradicating single-use plastic-food & beverage packaging with the Three-Step Straw Initiative (TSSI) announcement in early March. The TSSI is in partnership with One More Generation’s well established, successful One Less Straw pledge program.
Beyond plastic-straw usage reduction, TSSI addresses the straw content and end of life and aligns with Ei Era of Regeneration platforms. The TSSI includes the following steps:
Step 1- REDUCE straw usage
Step 2 – SHIFT to paper straws
Step 3 – COMPOST used straws