In 2012, Elemental Impact introduced the WE Consciousness as a higher octave of the then tagline Sustainability in ACTION.

When the “I” is replaced with “WE,” the impact of our actions extends to the entire community and beyond; collective action accomplishes more profound results than singular effort. By working together, synergies are unlocked, unnecessary boundaries, including competitive barriers, disintegrate, and creative energies catapult possibilities into grounded realities. The article introduces collective consciousness with a brief history and substantiates how it is integral to Ei’s important work via three examples: 1> Zero Waste is a Team Sport, 2>the Sustainable Food & Beverage Packaging Value Chain Meetings (2011 -2014,) and the 3> Nature Prevails platform.