Holly Elmore Images launched in 2018 to provide professional photos for The Fingertip Press and the Ei site; the Fingertip Press publishes the Ei Magazines, articles for third-party publications, and article/photo books, both online and hard copy.

As Ei Founder & CEO Holly Elmore ventured into fine-art photography, the Holly Elmore Images Portfolio site launched in April 2024 to showcase her abstract and otherwise artistic images. In the the Natural Wonders and Farm & Garden Galleries, most of the images were captured in the Ei Rewilding Urban Landscapes Pilots.