Shifting consciousness through programs and initiatives that push the boundaries of mainstream practices is integral to Ei endeavors.

When an individual shifts action and shares the new practices with friends personally and on social media, group consciousness emerges within the individual’s network of family, friends, and business colleagues. If group members share within their individual network, seeds are germinated for collective consciousness to emerge.

Ei Founder & CEO Holly Elmore contributes to building Collective Consciousness via the Ei Rewilding Urban Landscapes Pilots and sharing her artistic photos on social media designed to influence individual action.